Leveraging Thought Leadership | Michael Watkins | 217

Today we have the pleasure of talking with Michael Watkins, Co-Founder of Genesis Advisors and author of Right from the Start and International Best-seller The First 90 Days. Michael discusses his switch from academic to consultant, Thought Leader, and author. We discuss his hit book and the difference in approach from his first book.

Three Key Takeaways:

1) How academics differ from Thought Leaders.

2) Why being able to scale your Thought Leadership is the key to a successful business.

3) How Thought Leaders can take advantage of a test bed audience.