---
title: Leveraging Thought Leadership | Michael Watkins | 217
description: How do academics differ from Thought Leaders? How Thought Leaders can take advantage of a test bed audience.
---

# Leveraging Thought Leadership | Michael Watkins | 217

![Genesis](https://news.genesisadvisers.com/hubfs/Marketing/Graphics%20-%20General%20Use/Genesis%20Logos/Genesis%20logo.png)

[Genesis   
 August 25, 2020 ](https://news.genesisadvisers.com/author/genesis)

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Today we have the pleasure of talking with Michael Watkins, Co-Founder of Genesis Advisors and author of Right from the Start and International Best-seller The First 90 Days. Michael discusses his switch from academic to consultant, Thought Leader, and author. We discuss his hit book and the difference in approach from his first book.

Three Key Takeaways:

1) How academics differ from Thought Leaders.

2) Why being able to scale your Thought Leadership is the key to a successful business.

3) How Thought Leaders can take advantage of a test bed audience.

![Genesis](https://news.genesisadvisers.com/hubfs/Marketing/Graphics%20-%20General%20Use/Genesis%20Logos/Genesis%20logo.png)

### Genesis

Genesis is a global provider of leadership development programs, coaching, and transition acceleration solutions for individuals, teams, and organizations. Genesis offerings are based on the research of Michael Watkins, co-founder and author of the book "The First 90 Days." Genesis provides a comprehensive range of programs, coaching processes, and consulting services aimed at speeding up transitions at all levels, from front-line managers to C-level executives.

<https://news.genesisadvisers.com/author/genesis>

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